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The three key areas where these differ from one another include: the Prize(s), Chance (of winning), and Consideration (requirement to enter).

SWEEPSTAKES: Their is no purchase or “consideration” required to enter, with the winner of the Prize being selected at random from the pool of entries.

CONTEST:  A contest may (or may not) charge an entry fee, OR, require some act or acts (Consideration) in order to ‘earn’ entries. For example, a giveaway may be considered a contest if the entrant must submit a funny joke, essay or idea, with the Prize going to the entrant who was selected by a judge, panel of judges or by way of voting.

LOTTERY: A lottery always involves “Consideration”, usually in the form of a paid entry. Raffles whereby entrants must purchase tickets are also considered “lotteries”. The winner is selected by random drawing/chance from the pool of entries.

Need help or a consultation on what would be best for your business/goals? Each service package includes in-depth onboarding as well as a short consultative session. Additional consulting can be purchased in slots of 30-min.

Absolutely! 

OUR GUARANTEES: 

1. Managed Start to Finish: Your giveaway will be planned, set-up, executed and promoted for the duration of the package selected.

2. Marketing Guarantees: Each service package has specific marketing guarantees. For example: promotion to a certain number of newsletter subscribers, promotion on a certain number of websites, press release announcement and promotion of the giveaway, etc.

But what about guaranteeing a specific number of leads, opt-ins, likes, followers, etc.?

Each brand, audience, product/service, prize, and giveaway is unique. Everything from the duration you choose to run the campaign, to the Prize(s) you offer can impact performance.

During your onboarding and consultation, we will work with you to design the optimal setup in order to maximize performance. 

That said, our campaigns regularly generate thousands of leads, opt-ins, followers, etc. for pennies each.

Why Can’t You Guarantee a Specific Number of Leads?

Very good question. What if one campaign has a prize of $10,000 and the other $50? Common sense (and experience) tells us that the $10,000 prize campaign will generate much more attention, interest and conversions than would the $50 campaign.

In most cases, YES! 

We won’t take on a campaign unless we’re confident we can get you good results. Although large prizes do attract more attention and entries, the average prize value across ALL contests comes out to $369.

Just because you can’t afford a big prize doesn’t mean your giveaway won’t get the attention it deserves. Our team will work with you to come up with creative and unique prize ideas that provide a LOT of perceived value without breaking the bank.

We have a myriad of unique prize options we can source for you that cost less than $100. There may also be options to “co-sponsor” a giveaway, pooling funds and sharing leads and promotion with other ‘non-competitors’. 

In other cases we can sponsor prizes that are used across multiple promotions, reducing the cost of all participating brands while still maintaining completely separate giveaways. This is a lesser known tactic employed by big giveaway companies such as Publisher’s Clearing House. 

The duration of each campaign is can be up to the maximum duration listed under the plan you select during checkout. Please be advised that we do not suggest anything less than 30-days from the launch date in order to provide enough time for us to complete your full marketing campaign.

Giveaways that last 60-90+ days will be promoted and marketed at our expense up until the end date.

On average, campaigns with a duration between 30-70 days perform best.

You heard correctly. Giveaways, contests, sweepstakes and lotteries are covered by state law, with each state having its own unique set of rules and regulations to abide by. Given that most businesses service a broad area encompassing many states (and in the case of ecommerce, nationwide or worldwide markets), adhering to all of these rules can be difficult to navigate.

*LEGAL DISCLAIMER* – we are NOT lawyers, nor is anything we say or offer to be construed as ‘legal’ advice. However, our team has been in the business of “giveaways” for a long time. We have worked hand in hand with lawyers and law firms to develop a robust and legally sound scope of Terms and Conditions applicable to giveaways. Development of these terms cost over $3000.

We include these Terms (modified to fit your giveaway’s specifics) for our Promo Engage and Promo Rocket customers at no additional charge. Because liability for the giveaway is solely yours to shoulder, we always suggest you have your own legal team review the terms prior to launch. 

Our WordPress Software integrates seamlessly with: MailChimp, Constant Contact, Aweber, Drip, Active Campaign, and more. When appropriate, WP is the preferred option, approved for Zapier and capable of connecting to 1000s of additional marketing apps and CRMs.

For non-Wordpress sites hosted on a sub-domain we set-up, we integrate with MailChimp, Aweber, ConvertKit, Klaivyo, Sendy and more.

We utilize a proprietary algorithm along with other methodologies to detect potential cheaters as well as prevent them from being selected as a ‘winner’.

Our Promo Booster service provides basic fraud prevention, while our Promo Engage and Promo Rocket services (when we host on a subdomain) offers advanced fraud prevention, detection, ‘cheater scoring’ and lead quality metrics. 

Our exact methods and algorithms are not disclosed publicly so as to protect the integrity of these security measures.

As an inbound digital marketing agency we know first hand the importance of mobile-first optimization. Each giveaway will be optimized to perform flawlessly on mobile devices to increase conversion rates.

As with any campaign, be it on Facebook, Google, etc., there will be a certain number of ‘entrants/leads’ that provide false information, or who are only interested in the prize or info, but with no immediate intention of buying.

On average, up to 35% of leads from Facebook provide ‘fake emails’, while ‘bot’ traffic accounts for 50% of total gross traffic to ads. 

By contrast, contest entrants tend to enter CORRECT information because that is the only way they can be contacted in the event that they win the prize. This dramatically increases the quality and accuracy of the leads’ submitted information.

Giveaways also generally require multiple ‘actions’, such as following you on YouTube, Facebook or other social platforms, providing you the opportunity to continually market to this (now captive) audience.

That said, there are certain niches or industries in which giveaways work best. Giveaways tend to perform better for B2C businesses with demographics in alignment with those who participate.

Are you looking to go BIG with your next promotion but are worried about BIG payout implications? Did you know that major corporations such as McDonalds (i.e. Monopoly Game Contest) take out “Sweepstakes Insurance” just in case someone hits the big payout? 

For pennies on the dollar you too can insure a giveaway just in case someone hits it big. This allows you to maximize exposure, interest, and ROI while minimizing the potential for paying big out of pocket.

Although we aren’t an insurance company, we can take on the role of “Sponsor” as well as your “Administrator” of the campaign to handle this aspect for you (additional insurance charges apply). Or, we can connect you directly with an insurance provider for coverage.

GEOGRAPHIC LOCATION

82-96% United States (unless the campaign specifically targets another country)

AGE:
48% of those 50-64 in age are likely to enter giveaways in the USA
47% of those 35-49 in age are likely to enter giveaways in the USA
39% of those 18-34 in age are likely to enter giveaways in the USA 

INCOME:

USA Traffic: broad, encompassing low to upper middle class
GLOBAL Traffic: 36% of entrants are high income, 32% middle class, 28% low income

COMMON AUDIENCE INTERESTS:
Shopping

Ecommerce

Arts and Entertainment

News and Media

Food and Drink

Home and Garden

Games

Coupon and rebates

Yes, although most traffic is USA based, we can promote your giveaway to a global audience. We also have targeting available for Canada and the UK specifically. 

*PRICING* – please note that pricing for ‘country specific’ may vary. These prices will be reflected during checkout or you may be asked to connect with a giveaway specialist on our team for future information. 

Yes. If you have any questions or concerns about the prohibited list below, please refer to reach out to us to see if we can accommodate your needs. Some items on the prohibited list can be accommodated on a case by case basis.

We reserve the right, at our sole discretion, to refuse promotion of any businesses, individuals, websites, products, services deemed to:

• Be libelous in Nature
• Have harmful intent
• Consist of sexually explicit topics or material
• Involve litigation or legal cases
• Affiliate marketing (i.e. using affiliate links to promote a product in a promo is generally disallowed)
• Promote unsafe or dangerous products, services or supplements
• Promote online pharmaceuticals or drugs
• Be part of an MLM scheme
• Promote or disseminate false information
• Be related to gambling
• Be related to Payday loans or predatory lending
• Involve unverified celebrity endorsements
• Involve cryptocurrency
• Promote investments, partnerships, business deals, acquisitions, venture capital or private equity
• Involve copied or plagiarized content
• Promote stock or investment recommendations
• Involve pirated or unauthorized premium video streaming or download sites
• Involve blackhat SEO or marketing
• Involve anything that is or promotes anything illegal